Category: Writing and Speaking

There are two basic types of essays: personal and academic. They are different kinds of pleasure. The aesthetic pleasures or daydreaming and the pleas

You've just developed a letter, an email, an article, or a blog post, and one sentence is particularly important. You want to make sure nobody misses

If you see a book with a lot of reviews, does it make you want to buy it? If a 'review' simply says 'it's great', or 'buy this book' is that enough fo

The other day, I had a good laugh, when I remembered an academic advisor. He severely reprimanded me, because I didn't use topic sentences to open par

We have all written the perfectly brilliant sentence and then not known what to do with it. Because although it's the perfectly worded sentence (or pe

Content truly is king! If you are going to have any chance at reaching your target audience and thus achieving success for your brand and your busines