Last Updated on 22 mins by General
Xavier Garcia’s journey in the world of entertainment and media is a remarkable story of dedication, passion, and perseverance. Born in San Antonio to a Puerto Rican military family, Xavier’s upbringing involved constant relocation due to his family’s Air Force career. His formative years were marked by moving around various neighborhoods in the city until he settled on the East Side to complete his high school education.
Xavier’s path to a successful radio career began at the young age of 19. He embarked on this journey with unwavering determination, and over the years, he climbed the ranks to reach the coveted spot of MORNING DRIVE, where he reigned supreme for a remarkable 16 years.
With a career spanning 17 years, Xavier has become an integral part of the local radio and television landscape. His expertise extends beyond the airwaves, as he boasts over 20 years of experience as a professional DJ, having performed at shows across the nation. Now, he brings his DJ skills to television, where he passionately entertains the city’s audience every morning alongside Kimberley and Esteban on “Daytime at Nine.”
Xavier’s love for music and entertainment was evident from a young age. At the age of eleven, he expressed his desire to his mother to purchase two CD Walkmans and a cassette recorder, with the goal of creating authentic radio broadcasts. As the years passed, it became clear that music and entertainment were Xavier’s true calling, and becoming a radio personality became his ultimate aspiration.
In 1999, while working as a bouncer at a nightclub and a day job selling furniture, Xavier seized his big break. While providing security for a live broadcast for the Heritage Station in San Antonio, he inquired about the qualifications required to join “The Team.” After several rejections and countless applications, Xavier secured a position at the radio station as a research cold caller and board operator.
During the overnight shift, Xavier’s talent and determination led him to persuade the Assistant Program Director to let him go on the air. Just two weeks later, he found himself covering for various dayparts, from mornings to afternoon drive. Eventually, Xavier was hired to work afternoons by the astute programmer JD Gonzalez, and he competed against the very Heritage Station that had given him his start.
Xavier’s prowess in radio was unmistakable, as he dominated the ratings, holding the top spot in the market for three consecutive years, regardless of the format. He was then entrusted with the morning show slot, with the initial goal of merely being competitive. Xavier defied expectations by defeating the top-rated morning show in the market, maintaining a top-three position for the majority of his twelve-year tenure at KBBT 98.5 in San Antonio.
During his time at The Beat, Xavier was called upon to syndicate the show from San Antonio to The Bay Area (San Francisco, San Jose, and Oakland). He also took over the midday slot in Albuquerque, New Mexico, on Kiss 97.3, transforming the station’s ratings from a consistent 7th place to number one in the 18-34 demographic.
What sets Xavier apart is his remarkable ability to handle almost every aspect of his program. He has had minimal assistance with production, battling a competitive market and surpassing three direct competitors without the aid of producers, phone screeners, interns, or mixers. Xavier is a true all-around talent, producing 95% of his imaging over the past 15 years and executing every mix show during his time slot. In essence, radio and entertainment are at the core of Xavier’s existence.
Beyond his on-air skills, Xavier is actively engaged in promoting and marketing through various channels, including social media platforms like Twitter, Facebook, Instagram, YouTube, and the internet. His mission is to explore fresh and innovative ways to captivate his audience while providing advertisers with effective avenues to showcase their products and services.
Xavier Garcia is not only a self-driven professional but also a devoted family man. His focus is on creating a lasting legacy and leading a life that his wife and children can take pride in. His unwavering commitment to his craft, combined with his passion for entertainment, has made him a true force in the world of media and a beloved figure in the hearts of his audience.